Get your supporters
walking for good.

A walkathon that runs all year: supporters give monthly, and each gift only goes through on days they hit their steps. We set it up once.

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White glove setup, then nothing for your team to run. Supporters join by text in iMessage or WhatsApp. Gifts go straight to your Stripe. Free for nonprofits, with an optional donor tip.
Steps ›
Saturday 10:14 AM
PAWS
Hi! This is Steps, for Walk for the Animals with Riverside Animal Shelter. Every day you walk can give to them. Want to know how it works? Reply STOP any time.
yes, how does it work?
You pick a daily step goal and a monthly gift, like $30. Every day you hit your goal, $1 goes to Riverside Animal Shelter. Miss a day, and nothing is given for it.
what if I only walk some days?
Then you only give for those days, up to your monthly gift. You can change it or stop any time.
What daily step goal feels right? Near what you walk now is a good start.
8000, I think
Every day you hit 8,000 steps, $1 goes to Riverside Animal Shelter. Set up your monthly gift here: steps.org/k7gq2p
Delivered
iMessage●

Example: someone who saw a poster at the shelter texts PAWS to Steps.

Events take months of work, and raise money once

Steps gives your supporters one more reason to walk: your cause. We set it up with you, then it runs itself, by text.

“So much work for so little back.”

A walk by text needs no venue, no route and no event day. We set the campaign up with you once, and it runs for as long as you like.

“It all ends up on me.”

After launch, Steps sends every mission and message, counts every step and charges each monthly gift once a month, while your team stays on the work only it can do.

“We keep asking the same donors.”

A gift that only goes through when you walk is something people talk about. When a walker shares a good month, their friends hear about your cause from someone they trust.

Built by someone who has raised money before

I built Polkastarter, where 100 companies raised $100M, and I've advised Portuguese nonprofits on fundraising. The hardest part was keeping supporters close after the first gift, so I built Steps to keep them walking, and giving, all month.

Line-art portrait of Tiago— Tiago, father of four in Porto

Example · Today 8:00 AM
Morning, Ana. Today's mission: 8,400 steps.
Today 6:40 PM
Mission accomplished: 8,612 steps. $1 to Riverside Animal Shelter.
How does it feel? And one more reason to keep going?
Great. Took the long way home with Luna.
(1)

Hit the mission, and the gift goes through

Each morning, every walker gets a step mission set from their own last few days. When they hit it, $1 of their monthly gift goes to your cause, and Steps asks how it feels and for one more reason to keep going.

app.steps.org
Walk for the Animals
Example
Riverside Animal Shelter · October
Walkers
184
Days walked
3,912
Monthly gifts
$5,520
Given this month
$3,912
Join word: PAWS Leaderboard: on Gifts: your Stripe
(2)

Watch your walk grow

Your campaign page shows who is walking, the days they walked, their monthly gifts and what went through, with a leaderboard for your cause. Gifts land in your own Stripe account, so the money is yours from the first day walked. You can download your supporter list whenever you like.

Example · The day they joined
Before you start: why does this cause matter to you? I'll send it back when you need it.
Luna came from this shelter. Best dog we ever had.
Today 8:00 AM
Yesterday: 5,120 of 8,400 steps, so yesterday's $1 didn't go through.
You wrote: “Luna came from this shelter. Best dog we ever had.”
Today's mission: 7,800 steps.
(3)

Miss a day, and their own reason comes back

When they join, walkers write why this cause matters to them. Miss a day, and that day's $1 doesn't go through, and their own words come back the next morning with a fresh mission.

We set it up. Then it runs itself.

  1. Tell us about your cause. Fill in a short form, and Tiago writes back to find a time to talk. You tell us who your supporters are, what you want to raise, and what kind of walkathon fits: a season, a project, or all year.
  2. We build your campaign with you, with your name, your logo, your leaderboard and your Stripe account.
  3. Share your join word. Put it in your newsletter, on your site, on a poster or from the stage. Supporters text it, set their daily steps and monthly gift, and write why they walk. After launch, there is nothing for your team to run.

Talk to us

Painting of tree-crowned crags under summer clouds

Raise more. Reach more.

Every day a supporter walks is a gift to your cause, month after month, with no new ask. A walker with a reason keeps walking, and a walker who shares a good month brings your name to new people.

Some of the walkathons a campaign could run, for a season or all year.

Churches5,000 steps a day for the food pantry
SchoolsParents walk for the new playground
Animals8,000 steps a day for the shelter
NonprofitsA meal served for every day walked
Medical10,000 steps a day for research
ChurchesWalk the 40 days of Lent
SchoolsAlumni walk for the scholarship fund
AnimalsWalk your dog, fund a rescue
NonprofitsStaff and volunteers walk all winter
MedicalA walk every morning in awareness month

Examples only. Every campaign is different, and we design yours with you.

Walking for something is worth talking about

Example · October 31, 7:00 PM
October: 24 days walked. $24 to Riverside Animal Shelter.
You're 12th on Riverside Animal Shelter's leaderboard this month.
Want to share your month? Here it is, ready to post.
sure!
(4)

A leaderboard for your cause, and a month worth sharing

At the end of each month, walkers see their days walked, what went to your cause and, if they joined it, where they stand on your leaderboard. Now and then, after a good month, Steps offers a summary to share. Never forced, and Steps never messages anyone's contacts.

A walkathon fundraiser that runs all year →

No event day to staff.

A walkathon used to mean permits, T-shirts, volunteers and a rainy Saturday. Here the walk happens wherever your supporters are, on their own time, for as long as your campaign runs.

Who it’s for

Churches → A walk your congregation joins with one text Schools → Parents, alumni and staff walking for your school Animals → A walk for the animals, run by your supporters Nonprofits → A walkathon fundraiser that runs all year Medical → Walks for hospitals, research and health charities Something else → Tell us about your cause, and we will plan a walk that fits

Questions, answered

How does a year-round walkathon work?+

A supporter sets up a monthly gift, like $30. For every day they hit their daily step goal, $1 goes to your cause. A missed day gives nothing, and they are charged once a month for the days they walked, up to their monthly gift. The more days they walk, the more your cause receives, up to their monthly gift.

What happens when a supporter misses a day?+

That day's $1 doesn't go through, and nothing else breaks. The next morning Steps says so plainly, sends back one of the walker's own messages to self, word for word, and gives them a fresh mission. No guilt, and nobody on your team has to chase anyone.

What does our team do after launch?+

Nothing, unless you want to. Once your join word is out, supporters join, give and walk, all by text. Steps sends every mission and message, counts the steps and charges each monthly gift once a month. You watch who walks and what goes through on your campaign page.

Where does the money go?+

Straight to your own Stripe account. Steps connects to it when we set up your campaign, and every gift is paid straight to you, so Steps never holds your money. Stripe sends each donor a receipt, and tax receipts stay with you, for the amount actually given.

What does Steps cost?+

Nothing for your nonprofit. When supporters give, they can add an optional tip to Steps, and those tips are how Steps is paid for. Stripe's usual card fees apply to gifts, as they would on any donation page.

All questions, answered →

Privacy, in plain words

A campaign only works if supporters trust it. Messages are encrypted on the way to us and while they're stored, in the EU. Donations are handled by Stripe, in your own account. Some services Steps uses, like Anthropic, are in the US.

Steps is software. An AI model from Anthropic writes its short replies to supporters. Nothing a supporter sends is used to train AI, and Steps never gives health advice. Step counts are read only with a walker's permission, and used only to set their missions and add up your campaign.

Your supporters are yours. Steps runs the campaign for you and never sells, rents or shares their details, and it never messages them for anyone else.

Every supporter can reply STOP any time, or ask to be deleted. Download your supporter list whenever you like. Read our privacy promises →

Painting of a house on a green hillside

Set it up with us once. Then let your supporters walk.

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