Steps.org

Hit your daily steps, for good.

Transform your daily walks with commitment contracts and human support. Using loss avoidance psychology, your subscription starts at just $5/month per goal and adjusts immediately when you hit or miss daily goals—stay consistent to keep costs low. Pick someone you trust as your accountability partner and we'll add them to a WhatsApp group for progress updates.

Commitment contracts that reward consistency

Your subscription price adjusts immediately based on your walking performance. Hit your daily goals and save money instantly. Miss them and invest more in your health immediately.

Human Accountability Partner

Pick someone you trust. We add them to a WhatsApp group and send them your progress updates. They also get notified if you uninstall the service.

3x more likely to succeed

Studies show personal accountability partners make you 3x more likely to achieve your goals than going it alone.

Build long-term consistency

Transition from external motivation to internalized habits that last, with support from people who care about your success.

Our commitment contract system has helped thousands of people build consistent walking habits.

Honestly, I chose my mom because I knew she'd actually check on me. She texts me stuff like 'did you walk today honey?' and when I hit three weeks straight, she called just to say how proud she was. I'm down to $14/month now which feels good, but really it's just nice having someone in my corner who isn't judging me.

Sarah J.

New York, NY

My roommate Jake is my partner and it works because he sees me being a couch potato anyway lol. The WhatsApp thing is low-key - he just gets updates when I walk or don't. Last week I was making excuses about the rain and he's like 'dude just go.' Sometimes you need that reality check from someone who knows your BS.

Michael T.

Portland, OR

I thought this was some weird tech bro thing but my wife was like 'just try it for a month.' She's my accountability partner and honestly, knowing she'll see if I skip days keeps me honest. I'm paying $11 now instead of the $15 I was at before. Still not perfect but way better than I've ever been with exercise.

Rebecca L.

Austin, TX

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THE WALKING PROBLEM

The problem we're solving

Despite the well-documented health benefits of walking, people in developed countries are walking less than ever before. Modern lifestyles, sedentary jobs, and car-dependent infrastructure have created a walking crisis with serious consequences for public health.

46%

of adults in the US do not meet the recommended physical activity guidelines

CDC, 2022

5,000

average daily steps taken by Americans, far below the recommended 10,000 steps

American Journal of Preventive Medicine

41%

increased risk of premature death for those who are physically inactive

World Health Organization

Health Consequences of Insufficient Walking

Cardiovascular Disease

Insufficient physical activity is linked to increased risk of heart disease and stroke.

Type 2 Diabetes

Regular walking helps regulate blood sugar levels and prevents insulin resistance.

Mental Health

Walking improves mood, reduces anxiety and depression, and enhances cognitive function.

Obesity

Lack of regular walking contributes to weight gain and obesity-related conditions.

Wonder where you stand?

Get personalized walking recommendations based on your age, profession, and lifestyle with our research-backed calculator.

THE COMMITMENT CONTRACT SYSTEM

How we're solving it

Our commitment contract system creates powerful incentives for consistency. You'll set a personalized daily walking goal and pick someone you trust as your accountability partner. Hit your daily goals and save money on your subscription immediately. Miss them and invest more in your health with immediate price adjustments. Your partner gets progress updates via WhatsApp and is notified if you uninstall the service.

Choose your goal
1

Choose your goal

Create contract
2

Create contract

Walk for good
3

Walk for good

HUMAN ACCOUNTABILITY

Pick someone you trust

Unlike anonymous accountability systems, you choose someone you already trust. We handle the technology - adding them to WhatsApp groups, sending fine logs, and notifying them if you try to quit. Personal relationships drive better results.

Your Choice

Pick someone you already trust - friend, family member, or colleague

WhatsApp Integration

We add them to a WhatsApp group and send fine logs automatically

Uninstall Protection

Your partner gets notified if you try to quit the service

Fine Log Transparency

Complete transparency - your partner sees exactly when you miss goals

87%
Choose family/friends
Most users pick someone they already have a close relationship with
2.1x
Higher success rate
Personal accountability partners are more effective than strangers
94%
Relationship improvement
Users report stronger bonds with their accountability partner

Research-backed walking benefits

"Daily walking is among the most potent health interventions available, with proven benefits for both mental and physical wellbeing that exceed many pharmaceutical interventions, yet requires no prescription." — British Journal of Sports Medicine, 2023

Reduced depression risk by 30%

"Daily walking for 30 minutes reduces the risk of developing depression by approximately 30% through biochemical changes in mood-regulating neurotransmitters." — JAMA Psychiatry, 2019
JAMA Psychiatry logo

Social connections improve health

"Group walking activities lead to a 47% increase in social wellbeing measures, with participants reporting expanded social networks and reduced feelings of isolation compared to solo exercisers." — Journal of Social Psychology, 2022
Journal of Social Psychology logo

21% lower heart disease risk

"Walking 30 minutes daily reduces cardiovascular disease risk by 21% and stroke risk by 18%, with benefits accumulating even from short walking sessions." — New England Journal of Medicine, 2020
New England Journal of Medicine logo

Enhanced immune function

"Daily moderate walking increases immune cells by up to 40% and reduces sick days by 43% compared to sedentary controls, with effects lasting up to 3 hours post-exercise." — Journal of Sport and Health Science, 2022
Journal of Sport and Health Science logo

Longevity boost of 4.5 years

"Consistent daily walking adds an average of 4.5 years to life expectancy and reduces all-cause mortality by 22%, with benefits increasing proportionally with walking duration." — Harvard School of Public Health, 2021
Harvard University logo

Our commitment

We donate 10% of our revenue to trail associations that we love. If you're referred through a cause you're involved with, we donate 70% of your subscription revenue to that organization.

Read our Manifesto
Rails to Trails Conservancy
Rails to Trails Conservancy is building a nation connected by trails, reimagining public spaces to create safe ways for everyone to walk, bike and be active outdoors.
Rails to Trails Conservancy
Trail Advocacy Organization · Building connected trail networks nationwide
Pacific Crest Trail Association
The Pacific Crest Trail Association protects, preserves and promotes the Pacific Crest Trail as a world-class experience for hikers and equestrians, and for the value that wild and scenic lands provide to all people.
Pacific Crest Trail Association
Trail Conservation · Protecting 2,650 miles of trail
American Hiking Society
American Hiking Society protects the places you love to hike, advocating for hiking access, improving trails, and ensuring everyone feels welcome in the American hiking community.
American Hiking Society
Hiking Advocacy · Protecting trails since 1976

Start at $5/month, but stay consistent

Using loss avoidance psychology, your subscription starts low and adjusts immediately when you hit or miss daily goals. The more consistent you are, the less you pay—but inconsistency costs more with immediate price changes.

Loss Avoidance Subscription

from $5/month per goal
You control your price through consistency

Your subscription starts at just $5/month per goal and adjusts immediately when you hit or miss daily walking goals. Stay consistent to keep costs low, or face the financial consequence of missed commitments with immediate price increases.

What's included

Everything you need to build sustainable habits
  • Personal accountability partner: Direct support from a real person
  • Hit your daily goal: Price decreases by $1 immediately
  • Miss your daily goal: Price increases by $1 immediately
  • Consistency Bank protection: Extra steps prevent price increases
💡 Loss Avoidance Psychology

Research shows people are more motivated to avoid losses than to achieve gains. By starting low and risking increases, you're more likely to stick to your goals.

Join Waitlist
Includes:Personal accountability partnerConsistency Bank buffer systemBehavior-based pricing model

Your Mental Health ROI

Walking isn't just exercise—it's medicine for your mind. Calculate your return on investment in mental wellness.

Average US therapy session:$120+/hour
Steps if you stay consistent:$5/month
If you hit goals 80% of days:$8-12/month
10x-24x
Cost savings vs therapy
Reduced anxiety & depression
Better sleep quality
Improved mood & energy
Enhanced cognitive function
🧠 Science-Backed Benefits

30 minutes of daily walking can be as effective as antidepressants for mild to moderate depression. You're not just buying accountability—you're investing in proven mental health treatment.

See How Your Walking Affects Your Price

Select a realistic walking scenario to see how daily step counts impact your subscription price with immediate adjustments.

What is Consistency Bank?

When you walk more steps than your daily goal, the extra steps go into your Consistency Bank. If you miss your goal on a future day, we automatically withdraw steps from your Consistency Bank to protect you from price increases. It's like a savings account for your steps!

Hits most goals - Week Overview

Daily goal: 9,000 steps

Mon
9,500 steps
Goal Hit
+500 to bank
Balance: 500
Tue
10,200 steps
Goal Hit
+1,200 to bank
Balance: 1,700
Wed
9,800 steps
Goal Hit
+800 to bank
Balance: 2,500
Thu
7,500 steps
Protected
-1,500 from bank
Balance: 1,000
Fri
9,300 steps
Goal Hit
+300 to bank
Balance: 1,300
Sat
11,000 steps
Goal Hit
+2,000 to bank
Balance: 3,300
Sun
8,800 steps
Protected
-200 from bank
Balance: 3,100
Daily Performance
Total steps:66,100
Daily goals hit:5/7 days
Consistency Bank used:2 days
Price Impact
Starting price:$5.00
Price after week:$5.00
Price cap:$50.00
Changes apply immediately when goals are hit or missed

This demonstrates how your daily walking habits directly impact your subscription cost with immediate price adjustments. Building a Consistency Bank buffer helps protect against occasional missed days, while consistent performance keeps your price low through loss avoidance psychology.

Got Questions?

If you can't find what you're looking for, get in touch.

About our service