Get your supporters
walking for good.

Supporters give monthly, and their donation goes through on the days they walk. Free for nonprofits.

Personal cause? Get in touch

Steps
Saturday 11:40 AM
PAWS
Hi! This is Steps, for the Vet Bill Walk with Second Chance Paws Rescue. Want to know how it works? Reply STOP any time.
yes, how does it work?
Pick a daily step goal and a monthly donation, like $30. Every day you hit your goal, $1 goes to Second Chance Paws Rescue.
what does the money pay for?
Vet bills for the animals in our care.
Set your walking goal here: steps.org/second-chance-paws
Delivered
iMessage

Example: someone who saw the adoption-day table at the pet store texts PAWS to Steps.

Events take months of work, and raise money once

Steps gives your supporters one more reason to walk: your cause. Our team sets it up with you, then it runs itself, quietly, all year.

“So much work for so little back.”

A walk by text needs no venue, no route and no event day. Our team sets the campaign up with you once, and it runs for as long as you like.

“It all ends up on me.”

After launch, Steps welcomes every supporter, counts their steps, sends the monthly reports and charges each donation, while your team stays on the work only it can do.

“We keep asking the same donors.”

A donation that only goes through when you walk is something people talk about. Every walker gets a link to invite friends, who hear about your cause from someone they trust.

We know a thing or two about fundraising

Before Steps, our team spent years raising money for companies and advising charities. The hardest part was always keeping supporters close after their first donation, so we built Steps to keep them walking, and giving, all year round.

  • $100M raised by the companies we helped fundraise
  • 700,000 people who took part
  • 13 years building and advising companies and charities
Our team's experience in fundraising, for companies and for charities.
Example · October 17, 9:12 PM
how am I doing this month?
So far this October: 11 days walked, $11 to Second Chance Paws Rescue. You're 12th on the leaderboard.
can I get that every week?
Done. You'll get a short report every Sunday from now on.
(1)

Quiet all month, there when they ask

Supporters hear from Steps once a month, with a short report of the days they walked and what went to your cause. They can switch to a weekly report, or text to ask for their score any time.

app.steps.org/campaigns/second-chance-paws
the Vet Bill Walk
Example
Second Chance Paws Rescue · October
Walkers
184
Days walked
3,912
Monthly donations
$5,520
Given this month
$3,912
Join word: PAWS Leaderboard: on Donations: your Stripe
(2)

Watch your walk grow

Your campaign dashboard, which only your team can open, shows who is walking, the days they walked, their monthly donations and what went through. Donations land in your own Stripe account, so the money is yours from the first day walked. You can download your supporter list whenever you like.

Example · The day they joined
Done, $30 a month
Last step: get the Steps app so your steps count. Install it once, then you can forget about it: steps.org/app
installed
You're all set. Your steps now count for Second Chance Paws Rescue. I'll send a short report at the end of each month.
(3)

Supporters install one app, then forget about it

The Steps app counts steps on iPhone and Android, with the walker's permission. They install it once when they join, and never need to open it again.

We set it up. Then it runs itself.

  1. Claim your handle. It takes four quick questions. Then our team gets in touch to plan your walkathon with you: who your supporters are, what you want to raise, and the kind of walkathon that fits, from a single season or project to all year.
  2. We build your campaign with you, with your name, your logo, your handle and your Stripe account.
  3. Share your join word. Put it in your newsletter, on your site, on a poster or from the stage. Supporters text it, choose their daily steps and monthly donation, and install the Steps app. After launch, there is nothing for your team to run.

Get started

Painting of tree-crowned crags under summer clouds

Raise more. Reach more.

Every day a supporter walks is a donation to your cause, month after month, with no new ask. A walker with a reason keeps walking, and every friend they bring in gives for their own walks too.

ChurchesWalk to Easter for the youth mission trip
SchoolsParents walk for the new playground
RescuesA dollar a day walked for vet bills
PantriesWalk for the weekly family boxes
HospicesWalking with you, in memory of someone
FamiliesWalk Leo to his service dog
PTOsGrandparents walk for the field trip fund
SheltersWalk the dog you adopted, all year
ResearchWalk for the lab, every day of May
ParishesThe food pantry walk, all through Advent
BoostersThe band walks for new uniforms
NeighborsA street walks for the family next door

Examples only. Every campaign is different, and we design yours with you.

Peer-to-peer fundraising that spreads walk by walk

Every supporter gets their own link to send to friends. Each friend who joins sets up their own monthly donation and gets a link of their own, so one supporter can bring in a group chat, and each of them can bring in theirs.

Example · The day they joined
installed
You're all set. Your steps now count for Second Chance Paws Rescue. I'll send a short report at the end of each month.
Know someone who'd walk with you? Send them your own link: steps.org/second-chance-paws/r4k9
sending it to the dog park group chat

A link of their own to pass on

Right after they join, and again at the end of each monthly report, every walker gets their own link for group chats and posts. Each friend who joins through it sets up their own monthly donation. Steps never messages anyone for them.

Example · The monthly report, at the end of October
October: you walked 24 days, so $24 goes to Second Chance Paws Rescue.
Your leaderboard for October, with the friends who joined through your link: 1. Jo: 27 days, 6,200 steps a day 2. You: 24 days, 8,900 steps a day 3. Marcus: 21 days, 10,400 steps a day 4. Lena: 16 days, 7,300 steps a day
You're 12th on Second Chance Paws Rescue's leaderboard this month.
Know someone else who'd walk for Second Chance Paws Rescue? Your link: steps.org/second-chance-paws/r4k9

Two leaderboards, ranked by days walked

Each walker's own, with the friends who joined through their link, and the cause's. Both rank days a goal was hit, fair at every pace, and show average daily steps. Walkers appear only if they choose to.

No event day to staff.

A walkathon used to mean permits, T-shirts, volunteers and a rainy Saturday. Here the walk happens wherever your supporters are, on their own time, for as long as your campaign runs.

Who it’s for

Churches → A walk your congregation joins with one text Schools → Parents, grandparents and staff walking for your school Animals → Adopters and volunteers walking for your rescue Nonprofits → Monthly donors who give on the days they walk Medical → Walks for hospitals, hospices and health charities Personal causes → Anyone who wants to help, walking all month Something else → Tell us about your cause, and we will plan a walk that fits

Questions, answered

How does a year-round walkathon work?+

A supporter sets up a monthly donation, like $30. For every day they hit their daily step goal, $1 goes to your cause. A missed day gives nothing, and they are charged once a month for the days they walked, up to their monthly donation. The more days they walk, the more your cause receives, up to their monthly donation.

How often will supporters hear from Steps?+

Supporters hear from Steps once a month, with a short report of the days they walked and what went to your cause. They can switch to a weekly report, or text to ask for their score any time. There are no daily texts and no reminders to walk.

What does our team do after launch?+

Nothing, unless you want to. Once your join word is out, supporters join, give and walk on their own. Steps welcomes each one, counts the steps, sends the monthly reports and charges each monthly donation. You watch who walks and what goes through on your campaign dashboard, which only your team can open.

Where does the money go?+

Straight to your own Stripe account. Steps connects to it when we set up your campaign, and every donation is paid straight to you, so Steps never holds your money. Stripe sends each donor a receipt, and tax receipts stay with you, for the amount actually given.

What does Steps cost?+

Nothing, for a nonprofit or a personal cause. When supporters give, they can add an optional tip to Steps, and those tips are how Steps is paid for. Stripe's usual card fees apply to donations, as they would on any donation page.

All questions, answered →

Privacy, in plain words

A campaign only works if supporters trust it. Messages are encrypted on the way to us and while they're stored, in the EU. Donations are handled by Stripe, in your own account. Some services Steps uses, like Sendblue for iMessage, are in the US.

Steps is software. A local AI model writes its short replies to supporters. Nothing a supporter sends is used to train AI, and Steps never gives health advice. Step counts are read by the Steps app only with a walker's permission, and used only to count the days they walk and add up your campaign.

Your supporters are yours. Steps runs the campaign for you and never sells, rents or shares their details, and it never messages them for anyone else.

Every supporter can reply STOP any time, or ask to be deleted. Download your supporter list whenever you like. Read our privacy promises →

Painting of a house on a green hillside

Set it up with us once. Then let your supporters walk.

Get started
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