LinkedIn Profile Tips

LinkedIn is where recruiters find candidates. An optimized profile can bring opportunities directly to you.

Profile Essentials

Headline (220 characters)

Your headline appears everywhere - search results, connection requests, comments. Make it count.

Bad: "Marketing Manager at XYZ Corp" Good: "Growth Marketing Manager | B2B SaaS | Scaled pipeline 3x in 12 months"

Profile Photo

• Professional but approachable
• Face takes up 60% of frame
• Good lighting, neutral background
• Smiling eyes

Banner Image

• Use it! It's prime real estate
• Reflect your industry or personal brand
• Avoid generic stock photos

About Section (2,600 characters)

Tell your story in first person. Include:

• What you do and why it matters
• Key achievements
• What you're looking for
• Call to action

Experience

• Write in first person
• Include metrics and achievements
• Use keywords recruiters search for

Skills

• Maximum 50, prioritize top 3
• Pin most relevant skills
• Get endorsements from colleagues

Visibility Settings

Make sure recruiters can find you:

• Open to Work settings (can be visible or private)
• Connection settings
• Profile visibility

Content Strategy

Active profiles get more views:

• Share industry insights
• Comment on others' posts
• Post original content weekly

Use AI to Optimize

These prompts help you write compelling LinkedIn copy, develop a content strategy, and position yourself for the opportunities you want.