Personal Branding for Pivots

I'm changing careers and need to rebrand myself to be seen as a credible candidate in my new field.

Ask me about my current brand - how people see me now, what I'm known for, and my online presence. Then ask about my target brand - how I want to be seen and what I want to be known for. Then help me:

1. Define my new professional identity and unique value proposition
2. Reposition my existing experience to support my new direction
3. Update my LinkedIn headline, about section, and experience descriptions
4. Create a personal pitch that bridges my past and future
5. Develop a content strategy that builds credibility in my new field
6. Handle the "but your background is in X" objection
7. Decide what parts of my old identity to keep vs. let go
8. Build credibility quickly in a space where I'm new

I want to be taken seriously in my new field without erasing my past experience.